Last Updated: October 8, 2026 | Effective Date: October 8, 2026
1. Introduction and Scope
24ph ("we", "us", "our", or "the Company") is committed to protecting the privacy and security of your personal information. This Privacy Policy applies to all users of the 24ph platform, accessible at https://24ph.cam, including our website, mobile applications, and all related services (collectively, "the Platform").
This Privacy Policy describes:
- What personal information we collect from you
- How we collect your personal information
- How we use and process your personal information
- When and with whom we share your personal information
- How we protect your personal information
- Your rights regarding your personal information
- How to contact us about privacy matters
By creating a 24ph account, accessing our Platform, or using our services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described herein.
2. Information We Collect
2.1 Information You Provide Directly
When you register for a 24ph account, use our services, or communicate with us, we collect information that you provide directly, including:
- Account Information: Full name, date of birth, gender, nationality, residential address, email address, mobile phone number, username, and password
- Identity Verification Documents: Government-issued identification (Philippine passport, driver's license, UMID, postal ID, voter's ID), proof of address (utility bills, bank statements), and selfie photographs for identity verification
- Financial Information: Payment method details (GCash account, PayMaya account, bank account numbers), transaction history, deposit and withdrawal records, and financial verification documents
- Communications: Records of your communications with our customer support team, including live chat transcripts, emails, phone call recordings, and any feedback or complaints you submit
- Marketing Preferences: Your communication preferences, subscription choices, and consent for receiving promotional materials
2.2 Information Collected Automatically
When you access and use the 24ph Platform, we automatically collect certain information about your device and usage patterns:
- Device Information: Device type, operating system, browser type and version, screen resolution, device identifiers (IMEI, MAC address), and mobile network information
- Usage Data: Pages visited, games played, bets placed, time spent on the Platform, clickstream data, search queries, and interaction patterns
- Location Information: IP address, geographic location data, and GPS coordinates (when permitted) to verify your physical location within the Philippines
- Cookies and Tracking Technologies: Information collected through cookies, web beacons, pixels, and similar tracking technologies (see Section 9 for details)
- Gaming Activity: Gameplay history, betting patterns, wins and losses, game preferences, session duration, and responsible gaming indicators
2.3 Information from Third-Party Sources
We may receive information about you from third-party sources, including:
- Payment processors (GCash, PayMaya, banks) for transaction verification and fraud prevention
- Identity verification services for confirming your identity and age
- Publicly available databases and government registries (to verify information accuracy and prevent fraud)
- Marketing partners and affiliates (with your consent)
- Social media platforms (if you choose to connect your social media accounts)
3. How We Use Your Information
24ph collects and processes your personal information for the following legitimate purposes:
3.1 Account Management and Service Provision
- Creating, maintaining, and managing your 24ph account
- Processing your registrations, deposits, withdrawals, and other financial transactions
- Providing access to games, betting services, and Platform features
- Personalizing your gaming experience based on preferences and history
- Processing and fulfilling your requests, inquiries, and support tickets
3.2 Legal and Regulatory Compliance
- Verifying your identity, age, and eligibility to use gambling services
- Complying with PAGCOR regulations and Philippine gaming laws
- Meeting anti-money laundering (AML) and counter-terrorist financing (CTF) obligations
- Responding to legal requests, court orders, and regulatory inquiries
- Maintaining records as required by law and regulation
- Enforcing our Terms and Conditions and preventing terms violations
3.3 Security and Fraud Prevention
- Detecting, preventing, and investigating fraudulent activities, unauthorized access, and security breaches
- Monitoring gaming patterns to identify potential problem gambling behaviors
- Protecting against cheating, collusion, and other prohibited activities
- Verifying transaction authenticity and preventing payment fraud
- Maintaining Platform security and integrity
3.4 Responsible Gaming and Player Protection
- Implementing and managing responsible gaming tools (deposit limits, self-exclusion, reality checks)
- Identifying and assisting players who may be experiencing gambling-related problems
- Enforcing age restrictions and preventing underage gambling
- Providing resources and support for responsible gaming
3.5 Communication and Marketing
- Sending transactional communications (account notifications, deposit confirmations, withdrawal updates)
- Providing customer support and responding to your inquiries
- Sending promotional offers, bonuses, and marketing communications (with your consent)
- Conducting surveys and gathering feedback to improve our services
- Notifying you about Platform updates, new games, and service changes
3.6 Platform Improvement and Analytics
- Analyzing Platform usage to improve functionality, performance, and user experience
- Conducting research and statistical analysis to understand player preferences
- Testing new features, games, and services
- Optimizing game selection and Platform design based on user behavior
4. Information Sharing and Disclosure
24ph does not sell your personal information to third parties. We share your information only in the following circumstances:
4.1 Service Providers and Business Partners
We share your information with trusted third-party service providers who perform services on our behalf, including:
- Payment Processors: GCash, PayMaya, banks, and payment gateways for processing deposits and withdrawals
- Identity Verification Services: Third-party verification providers for age and identity confirmation
- Game Providers: Software suppliers who provide casino games, live dealer services, and sports betting platforms
- Cloud Service Providers: Hosting and data storage services
- Customer Support Tools: Live chat platforms and support ticketing systems
- Marketing and Analytics Partners: Email service providers, analytics tools, and marketing platforms (with your consent)
All service providers are contractually obligated to maintain the confidentiality and security of your information and may only use it for the specific purposes we authorize.
4.2 Legal and Regulatory Authorities
We may disclose your information to government authorities, law enforcement agencies, and regulatory bodies when required by law or when we believe disclosure is necessary to:
- Comply with legal obligations, court orders, subpoenas, or regulatory requests
- Cooperate with PAGCOR investigations and audits
- Report suspected illegal activities or regulatory violations
- Comply with anti-money laundering (AML) and counter-terrorist financing (CTF) regulations
- Protect the rights, property, and safety of 24ph, our users, and the public
4.3 Business Transfers
In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your personal information may be transferred to the acquiring entity or successor organization, subject to the same privacy protections described in this Privacy Policy.
4.4 With Your Consent
We may share your information with third parties when you have provided explicit consent for such disclosure, such as connecting your account to social media platforms or participating in third-party promotions.
5. Data Security Measures
24ph implements comprehensive technical, administrative, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction:
- Encryption: All data transmissions are protected using 256-bit SSL/TLS encryption technology
- Secure Storage: Personal information is stored on secure servers with restricted access controls
- Access Controls: Strict employee access policies limit information access to authorized personnel only
- Authentication: Multi-factor authentication and secure password requirements for account access
- Monitoring: 24/7 security monitoring, intrusion detection systems, and regular security audits
- Data Minimization: We collect and retain only information necessary for legitimate business purposes
- Employee Training: Regular privacy and security training for all employees handling personal information
- Incident Response: Established protocols for identifying, responding to, and reporting security breaches
While we implement robust security measures, no internet transmission or electronic storage system is completely secure. You acknowledge that you provide information at your own risk and agree to immediately notify us of any suspected security breach or unauthorized account access.
6. Your Privacy Rights
Under the Data Privacy Act of 2012 and applicable Philippine regulations, you have the following rights regarding your personal information:
6.1 Right to Access
You have the right to request access to the personal information we hold about you. We will provide you with a copy of your data in a commonly used electronic format upon verification of your identity.
6.2 Right to Rectification
You have the right to request correction of inaccurate or incomplete personal information. You can update most account information directly through your account settings.
6.3 Right to Erasure
You have the right to request deletion of your personal information, subject to legal and regulatory retention requirements. We may be required to retain certain information for compliance purposes even after account closure.
6.4 Right to Object
You have the right to object to the processing of your personal information for direct marketing purposes or when processing is based on legitimate interests. You can opt out of marketing communications at any time.
6.5 Right to Data Portability
You have the right to request transfer of your personal information to another service provider in a structured, commonly used, and machine-readable format.
6.6 Right to Withdraw Consent
Where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.
To exercise any of these rights, please contact our Data Protection Officer at the contact details provided in Section 12.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods vary depending on the type of information and purpose of processing:
- Account Information: Retained for the duration of your active account plus 7 years after account closure (as required by Philippine gaming regulations)
- Transaction Records: Retained for 7 years from the date of transaction (to comply with anti-money laundering regulations)
- Gaming History: Retained for 7 years (as required by PAGCOR regulations)
- Marketing Communications: Retained until you withdraw consent or request deletion
- Communications Records: Retained for 3 years from the date of communication
- Security Logs: Retained for 2 years for security monitoring and fraud prevention
When personal information is no longer needed, we securely delete or anonymize it in accordance with our data retention and disposal procedures.
8. International Data Transfers
Your personal information is primarily processed and stored within the Philippines. In certain circumstances, we may transfer your information to service providers located outside the Philippines, including cloud storage providers and payment processors operating in other jurisdictions.
When we transfer your information internationally, we ensure appropriate safeguards are in place, including:
- Entering into data processing agreements with contractual clauses ensuring adequate data protection
- Verifying that recipient countries provide adequate levels of data protection
- Implementing technical and organizational security measures to protect transferred data
By using the 24ph Platform, you consent to the international transfer of your personal information as described in this Privacy Policy.
9. Cookies and Tracking Technologies
24ph uses cookies, web beacons, pixels, and similar tracking technologies to enhance your experience, analyze Platform usage, and deliver personalized content. Cookies are small text files stored on your device that help us recognize you and remember your preferences.
9.1 Types of Cookies We Use
- Essential Cookies: Required for Platform functionality, including authentication, security, and basic features
- Performance Cookies: Collect information about how you use the Platform to help us improve performance
- Functionality Cookies: Remember your preferences and settings to provide personalized experiences
- Marketing Cookies: Track your activity to deliver relevant advertisements and promotional offers (with your consent)
9.2 Managing Cookies
You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies, though this may impact Platform functionality. You can also opt out of marketing cookies through your account settings.
10. Third-Party Links and Services
The 24ph Platform may contain links to third-party websites, applications, or services. This Privacy Policy applies only to information collected by 24ph. We are not responsible for the privacy practices of third-party sites or services. We encourage you to review the privacy policies of any third-party sites you visit.
11. Children's Privacy
24ph services are strictly intended for individuals aged 21 years and older. We do not knowingly collect personal information from individuals under 21 years of age. If we discover that we have inadvertently collected information from someone under 21, we will immediately delete that information and terminate the associated account.
Parents or guardians who believe their child has provided personal information to 24ph should contact us immediately at the details provided in Section 12.
12. Changes to This Privacy Policy
24ph reserves the right to modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or business operations. Material changes will be communicated through:
- Email notification to your registered email address
- Prominent notice on the Platform homepage
- In-app notification upon next login
We will provide at least 14 days' notice before material changes take effect. Your continued use of the 24ph Platform after the effective date of changes constitutes acceptance of the revised Privacy Policy. We encourage you to review this Privacy Policy periodically.
13. Contact Information and Data Protection Officer
If you have questions, concerns, or requests regarding this Privacy Policy or our data protection practices, please contact our Data Protection Officer:
- Email: [email protected]
- Data Protection Officer Email: [email protected]
- General Support Email: [email protected]
- Live Chat: Available 24/7 through the Platform
- Mailing Address: 24ph Data Protection Officer, Metro Manila, Philippines
We will respond to all privacy-related inquiries within 30 days of receipt. For urgent matters concerning data breaches or unauthorized access, please contact us immediately through live chat or email.
14. Complaints and Regulatory Authority
If you believe that 24ph has not adequately addressed your privacy concerns, you have the right to file a complaint with the Philippine National Privacy Commission (NPC):
- National Privacy Commission
- 5th Floor, Philippines International Convention Center (PICC)
- Vicente Sotto St., Pasay City 1308, Metro Manila
- Email: [email protected]
- Website: https://www.privacy.gov.ph
- Hotline: (02) 8234-2228
Your Privacy Matters to Us
At 24ph, we are committed to maintaining the highest standards of data protection and privacy. We employ industry-leading security measures, comply with all Philippine data protection laws, and continuously update our practices to safeguard your personal information. If you have any questions or concerns about how we handle your data, our support team is available 24/7 to assist you.
How 24ph Protects Your Privacy
256-Bit SSL Encryption
All data transmitted between your device and our servers is protected with bank-grade 256-bit SSL encryption technology, ensuring complete confidentiality.
PAGCOR Compliance
Fully licensed and regulated by PAGCOR, ensuring strict adherence to Philippine gaming regulations and data protection standards.
Data Privacy Act Compliant
Full compliance with Republic Act No. 10173 (Data Privacy Act of 2012) and all applicable Philippine data protection regulations.
Secure Account Access
Multi-factor authentication, secure password requirements, and automatic session timeout protect your account from unauthorized access.
Secure Data Storage
Your personal information is stored on secure servers with restricted access, regular backups, and comprehensive disaster recovery protocols.
Privacy Rights Respected
We honor your rights to access, correct, delete, and control your personal information in accordance with Philippine law.
Questions About Our Privacy Policy?
Our Data Protection Officer and support team are available 24/7 to answer your privacy questions and help you exercise your data protection rights. We're committed to transparency and protecting your personal information.
Contact Privacy Team